YRADIA – On the way to Milano Design Week

noname YRADIA   On the way to Milano Design Week

Pronti con le due ruote? Carichi di energia? Arriva la Design Week e tutti i riflettori accenderanno una Milano da scoprire attraverso i molteplici eventi che si concentreranno in una sola settimana. Questo è l’anno di Euroluce e a questo proposito vi segnaliamo l’evento Yradia voluto dagli “illuminati” D’Alesio&Santoro, Design Group Italia e Huub Ubbens che presenteranno la vita della luce attraverso un’architettura eterna.

L’appuntamento è previsto per giovedì 11 aprile dalle 18 alle 22 – via Aleardi, 12

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On the occasion of the Milan Design Week, Fuorisalone 2013, Yradia, the new lighting agency born from the partnership between D’Alesio&Santoro, Design Group Italia and Huub Ubbens, presents a laser + phosphor installation and introduces itself to the Lighting Community.

We are pleased to invite you to the official opening reception, Thursday 11 April, 6-10 pm, at Design Group Italia head office, in via Aleardi 12, Milano.
If you are unable to attend the opening night, please try to come and visit us another day. The exhibition will be open from 9 to 14 April.

The installation is based on the idea of light which generates further light, which, in turn, switches on the mind. It reminds us that light is pure energy, an activator of biological and intellectual resources. It promotes life and visions.
Based on the most interesting technologies for the short term future, laser and remote phosphors, Yradia creates an essential and ethereal architecture where fine light rays support an extremely thin and shining slice of sun.

“On the way to Milano Design Week” – watch the video

FB event: http://www.facebook.com/events/615809898434412/?fref=ts

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