Milano 19 ottobre 2011 – Vertu, brand tecnologico di nicchia molto conosciuto a livello internazionale per i suoi telefoni dal design unico e le caratteristiche di un maggiordomo portatile, sceglie Milano per presentare il nuovissimo touchscreen della collezione Constellation con un party davvero esclusivo con un parterre di star hollywoodiane d’eccezione. Modalità Demodè era presente per documentare l’evento che si è rivelato strepitoso e curato da ogni punto di vista: una location privilegiata ottima cornice per creare un’atmosfera di attesa e curiosità, l’istallazione apocalittica dell’architetto cinese Ma Yansong che apriva un percorso immersivo che si snodava sino a raggiungere la sala principale allestita in stile lounge rouge et noir come i migliori locali della milano da bene. Tilda Swinton, Uma Thurman, la modella Chanel Iman in consolle per una performance di techno, Michelle Yeoh, l’affascianante Clive Owen, le top models Rosie Huntington-Whitely e David Gandy e una folla di ospiti in tutto punto danzanti e goliardici. Cos’altro potremo aggiungere? Nulla questa sera abbiamo visto anche le stelle!
VERTU PRESENTS CONSTELLATION AT PALAZZO SERBELLONI, MILANO: THE MOST EXQUISITE TOUCH
19 October 2011, Milan – Vertu, the market leader in luxury mobile phones celebrated the highly anticipated launch of its first touchscreen handset, Constellation in Milan last night.
Friends of the brand gathered for the evening and were able to admire the new touchscreen smartphone by Vertu at the magnificent Palazzo Serbelloni. The Constellation touchscreen model strikes the perfect balance between an unparalleled art of craftsmanship and modern technology offering an unrivalled range of category leading exclusive services.
The glamorous evening event was attended by a whole host of international and Italian guests from across the arts and fashion world including acclaimed actress Tilda Swinton, Hollywood star Uma Thurman, model Chanel Iman who acted as the DJ at the event, Crouching Tiger Hidden Dragon actress Michelle Yeoh, actor Clive Owen and top models Rosie Huntington-Whitely and David Gandy.
Vertu prides itself on being a pioneer of delivering relevant, tailored luxury information and services direct to a mobile handset through Vertu Concierge and continue to expand this proposition to deliver an unparalleled customer service.
Palazzo Serbelloni was the perfect venue of choice by Vertu as it is one of the most significant buildings in Milanese Neo-classicism, a setting rich in cultural traditionalism and heritage. History met modernity with a state of the art and awe inspiring installation designed by Vertu brand ambassador and Chinese architect, Ma Yansong. The first structure in Europe was expertly showcased in the beautiful courtyard of the Palazzo giving guests the one off opportunity to experience the wonders of the Constellation handset being brought to life through this carefully hand crafted installation.
The evening was hosted by Perry Oosting, Vertu President who commented, “We are delighted to launch our first touchscreen handset in Milan, enabling us to fully share our exceptional passion and expertise in mobile phones, craftsmanship and exclusive services with one of the most important and discerning markets in the world. We are pleased to be able to celebrate our first touchscreen phone, Constellation with our friends of the brand in Milan.”