BLISS S/S 2013 – spiritual moments in everyday life

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Lunedi 17 Ottobre 2011 mi sono svegliata un po’ emozionata: alle 10.00 in punto avrei ascoltato Li Edelkoort presentare la sua ricerca sulle tendenze della Primavera Estate 2013. Molti di voi si staranno chiedendo chi sia questa donna. Per i non addetti al settore, vi informo che Li è la guru indiscussa delle tendenze , la più famosa forecaster che attraverso svariate pubblicazioni di grande fama ( Bloom , View...) detta legge nel mondo della moda, dell’immagine, guidando i trend mondiali.

Invitata ad esporre le tendenze per l’Estate 2013 dagli organizzatori di COMON ( kermesse di cui abbiamo già parlato qui) Li Edelkoort ha presentato nell’aula magna del Politecnico di Milano(sede di Como), la sua visione del futuro. Queste , in breve, le sue suggestioni.

Le prime parole (ripetute molte volte nella presenzione) sono: il colore Bianco ( vero protagonista ) , la luce, la leggerezza e la semplicità. La spiritualità (altra parola chiave), non intesa come tendenza new age, ma come sinonimo di ritorno alle cose semplici della vita quotidiana, come capacità di saper accettare e celebrare la bellezza delle piccole cose.

Molti i capitoli del video proiettato che ci conducono in questo mondo fatto di luce, colori tenui, temi che ricordano l’ambiente casalingo e familiare, la natura, le tradizioni e le culture.

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On Monday the 17th of October I woke up a little bit excited because I was going to meet Li Edelkoort, the “guru” of global trends, founder of many famous trends magazine as Bloom and View. She presented BLISS, the Trend Union forecast report on S/S 2013, in the Politecnico’s Aula Magna in Como, during the COMON festival.

The keywors she repeated before showing us the video were focused on a vison of stillness, smothness and happiness: White, Lightness, Simplicity, Brightness…and Spirituality.

Spirituality as synonymous of “simply sharing the ordinary wonder of daily existence”  and celebrating the beauty of things around us.

Many chapters of this video refer to a world made of light, pale colours, home enviroment, familiar places,  nature, traditions and different cultures

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                                                           The last slide reminds us to ENJOY!

                                                                        Thanks Lidewij!

                                                To discover all the gallery slide go on our FB fan page

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Lidewij Edelkoort is one of the world’s most renowned trend forecasters. Her work has pioneered trend forecasting as a profession; from the creation of innovative trend books and audiovisuals since the 1980s to long-ranging lifestyle analysis and research for the world’s leading brands today. Lidewij announces the concepts, colours and materials which will be in fashion two or more years in advance because, “there is no creation without advance knowledge, and without design, a product cannot exist.” In this way, she and her closely-knit teams orientate professionals in interpreting the evolution of society and the foreshadowing signals of consumer tastes to come, without forgetting economic reality. Twice a year with Trend Union, Lidewij tours the world to present her fashion and interiors trends audiovisuals. In 2003, TIME magazine named her as one of the world’s 25 most influential people in fashion.

Follow Li Edelkoort on

http://www.trendtablet.com/

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