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Fashion needs to be functional first of all

“The philosophy of this label is that fashion needs to be functional first of all, but also conceive a style that reflects the mood and state of mind: poetic, sensitive and melancholic”

Questa è la frase che sintetizza la filosofia del nuovo brand coreano Byungmun Seo notato al Pitti e rivisto sulle passerelle della Seoul Fashion Week.

Una collezione menswear ready-to-wear che abbina un design innovativo e sviluppa un cutting pattern inusuale ma non dimentica le origini e le tradizionali forme asiatiche.

Funzionalità e comfort tipico delle collezioni streetwear che oggi più che mai hanno contaminato l’intero fashion system portando (per fortuna direi) la sneakers ad un ruolo centrale per l’outfit di tutti i giorni.

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Look monocromatici che mixano intelligentemente diversi tessuti classici e materiali tecnici, contrasti accentuati e un mood malinconico per un gentleman del 2014.

I nodi vengono tutti al pettine perchè anche Byungmun Seo, come da tradizione che contraddistingue i più interessanti designers contemporanei, ha studiato al London college of fashion dove ha sviluppato un’abilità per la sperimentazione di tessuti, tagli e modelli con un unico obiettivo: oltrepassare le regole dell’outfit maschile e creare uno stile distintivo, libro dagli schemi, una nuova proposta per l’uomo di classe.

Un’impresa non da poco dato il background centenario che spesso detta le regole dell’abbigliamento in determinati ambienti, soprattutto istituzionali, ma tutto può accadere e se nel 2020 le auto potranno volare forse anche noi avremo bisogno di rivedere le regole del galateo e soprattutto del nostro look.

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 When did you know you wanted to be a fashion designer?

I went to Europe as a backpacker when I was a university student. Everything I saw was new to me and diverse fashion styles and trends whose people on the street I met inspired me a lot.

The time I spent there became very precious memory. Also I thought that I would be very happy and excited if I can make all the styles of street people I saw through my trip.

 What do you think about international market? And how do you think to push your collection?

I believe that the global fashion market is very competitive. That means lots of designers and brands are struggling in severe competition.

As for me, I think that I should be survived in this competition with my identity and creative ideas.

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Let me know your thoughts about digital in fashion system.

Digital technology has been influencing not only fashion field but also other fields. The influence will be much stronger than now we feel. As a designer, I need to use the powerful digital influence to my field, which is fashion.

Describe your style.

Meet new construction.

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Where do you live? What do you call home?

I live in Seoul, South Korea. I call Seoul the City of change.

What is the thing that impressed you most of Italy?

Nice people everywhere, good place to rest, even I often lose a track of time staying in Italy.

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